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Platzhalter

store redesign concept

for a local fashion brand in Hasselt - BE
Platzhalter

During the Summer School "Retail Design" at the University of Hasselt we were guided through a one-week-process to redesign a local clothing store. We created a store concept, decided for a look and feel, researched other stores for inspiration, drew bubble- and floor plans and designed different "add ons" for the store in smaller groups.

Platzhalter
concept

As an in-store add-on our goup decided for a digital solution that you can either enter from a monitor in the store or by a QR-Code from the outside of the store.
With this Website you can mix and match clothes from the brant with each other. After finishing the design customers can then try on the clothes in VR or add them to their online-basket which helps the brand not only to sell more products but also to increase the trafic on their website.

As I was the only Digital Product/ UI Designer in the team it was my task completely to design this add-on during a 1,5 working days workshop.

Platzhalter
Platzhalter

Shopping at Hympala is like entering an industrial contemporary gallery where fashion and art seamlessly blend. The space is defined by an urban vibe, with raw, exposed materials like brick walls, concrete floors, and metal grids that echo the streets where our culture was born. The open layout allows for an artistic presentation, where each piece is carefully curated and spotlighted to capture the essence of its wearer.

Beyond being a retail space, Hympala is a dynamic environment that evolves with every visitor, merging history with innovation. Mid-century modern accents introduce a layer of timeless sophistication, offering a striking contrast to the industrial surroundings. As you explore, you find yourself immersed in a living narrative, contributing to the energy and atmosphere of the space.

Chill corners offer a place for conversation and connection, making Hympala more than just a store. This is a place where fashion and art intersect, where every visit reveals something new in an ever-changing environment that celebrates creativity and style.

Platzhalter
my part

As an in-store add-on our goup decided for a digital solution that you can either enter from a monitor in the store or by a QR-Code from the outside of the store.
With this Website you can mix and match clothes from the brant with each other. After finishing the design customers can then try on the clothes in VR or add them to their online-basket which helps the brand not only to sell more products but also to increase the trafic on their website.

As I was the only Digital Product/ UI Designer in the team it was my task completely to design this add-on during a 1,5 working days workshop.

Platzhalter
Platzhalter
Insights
Platzhalter
Project Info
team members

Boo Dillen
Martina Masia
Alina Schweighofer
Vanessa Stöckel