During the Summer School "Retail Design" at the University of Hasselt we were guided through a one-week-process to redesign a local clothing store. We created a store concept, decided for a look and feel, researched other stores for inspiration, drew bubble- and floor plans and designed different "add ons" for the store in smaller groups.
As an in-store add-on our goup decided for a digital solution that you can either enter from a
monitor in the store or by a QR-Code from the outside of the store.
With this Website you can mix and match clothes from the brant with each other. After finishing
the design customers can then try on the clothes in VR or add them to their online-basket which
helps the brand not only to sell more products but also to increase the trafic on their website.
As I was the only Digital Product/ UI Designer in the team it was my task completely to design
this add-on during a 1,5 working days workshop.
As an in-store add-on our goup decided for a digital solution that you can either enter from a
monitor in the store or by a QR-Code from the outside of the store.
With this Website you can mix and match clothes from the brant with each other. After finishing
the design customers can then try on the clothes in VR or add them to their online-basket which
helps the brand not only to sell more products but also to increase the trafic on their website.
As I was the only Digital Product/ UI Designer in the team it was my task completely to design
this add-on during a 1,5 working days workshop.
Boo Dillen
Martina Masia
Alina Schweighofer
Vanessa Stöckel